Pathfinder is now ready for hire! Read the announcement here.


Modern marketing software, that
becomes part of your team

We’re building a new type of marketing product. One that becomes part of your team
and works with you, for you.


A new and better way to get marketing done

Pathfinder is an AI marketing team for e-commerce stores. Pathfinder works for free and can be "hired" to do various marketing jobs. It helps human marketers design and send over 30,000,000 messages per year, driving millions of dollars in revenue for business large and small.

  1. Hi there, I’m Pathfinder, your virtual marketing employee!
  2. Excuse me, what now?
  3. I help eCommerce merchants get more customers, and increase revenue from customers they've already got.
  4. Gotcha. So you’re a machine that does marketing for us humans?
  5. I can help you do things like acquire new customers, reduce abandoned checkouts, and come up with ways to increase order frequency.
  6. I’m learning more every day by working with different stores, and developing new skills as I go. 🤓
  7. I already have a great marketing team. Why do I need you?
  8. Great! I can help your human marketers get more done, by freeing them up for where they add most value.
  9. I also gobble up millions of data points from a variety stores, so I can provide some special suggestions that a human team wouldn't ordinarily know about.
  10. I don't know much about marketing. Is that OK?
  11. Sure is. You're free to intervene at any time, but I can probably handle most of your marketing while you run the business, if you want.
  12. I can also teach you the ropes as we go and break everything down in plain English, so you get a clear understanding of what's going on.
  13. Do you work with MailChimp or other marketing tools?
  14. No need, I come with all the marketing tools we'd ever want to use.
  15. Everything from shopper tracking, marketing automation, web personalisation, split testing and so on. It's all built in.
  16. MailChimp seems like a toy in comparison. 💪
  17. OK Mr. Fancy Pants, are you any good at modesty too?
  18. Well, I have 5 years of R&D under my hood, and currently look after over 30,000,000 messages for brands per year.
  19. My goal is to become better at marketing than the best human brains by 2022.
  20. I guess not. How do I know you’re not all talk?
  21. Why don’t you make an account and see for yourself?
  22. You can setup your first two skills for free, and it only takes a few minutes to get started.
  23. Just type in your email and hit enter, and I’ll show you what I can do! 😎
  24. Sorry, that doesn’t look like a valid email address to me. Want to try again?
  25. Thanks, got it!
  26. I just sent you an email that’ll let you create a free account. Please check your inbox and let’s get this show started!
I already have a great marketing team. Why do I need you?

Automate jobs by setting up skills

You can give Pathfinder marketing jobs by setting up skills. Skills let Pathfinder create campaigns, emails, forms, pop-ups, web notifications, banners, promo codes and other materials to market your store. Pathfinder designs these to custom fit your brand, and improves them over time based on results.

Choose your skills

Delegate marketing jobs to Pathfinder by selecting skills from the skill centre.

Provide training

Teach Pathfinder the fundamentals of your business before it gets to work.

Pathfinder takes over

Pathfinder creates marketing materials, reports KPIs, and suggests improvements for you.

Join our early access list

After more than 5 years R&D and 18 months BETA testing, Pathfinder is now ready for hire. Your first two skills and 4,000 contacts will be free. After that, plans will start at $179 per month.

Register for our early access list to get early access to the platform.