22 February 2021 Case Studies

How a beauty brand increased sales by 25%

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THIC stands for The Hair Inspired Company, founded by hair professional Morgan Tully. Morgan is one of the over 5,000 Shopify merchants that grow their business with Pathfinder.

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Now, let's dive into Morgan's story:

When Morgan couldn’t find products worthy of recommending to her clients in the salon, she simply made her own. She set up her shop and knew email marketing is a key driver of growth. While looking for an email marketing solution that can be up and running quickly she came across a trending app on the Shopify app store; Pathfinder.

After a few months Pathfinder's campaigns were able to increase sales by 25%. Meaning the money Morgan pays for the monthly subscription has paid off big time - over 40x ROI so far.

Morgan's store started to take off as she set up more campaigns with Pathfinder. She now has several ongoing campaigns that make sure to increase sales in different stages of the customer journey. Pathfinder even automatically collects reviews for her which increase conversion on her page:

Example of a review collected by Pathfinder


When we asked Morgan what she likes most about Pathfinder she said:
"Sometimes you're not sure what direction to take with your email marketing, Pathfinder offers great help with that since it asks the right questions and then sets up automations that meet my specific needs."

Example of the chat before Pathfinder builds a fully fleshed-out campaign for you.


As a busy entrepreneur, Morgan especially loves how quick Pathfinder is:
"It's a great solution to get smart campaigns set up quickly - especially for entrepreneurs that are stretched in many directions"

THIC's results aren't an exception, on average Pathfinder customers can expect a 15-30% sales increase. And all of that in just a few clicks!

Besides that it allows merchants to finally go back to do the things they love.

Marketing tasks eat up a lot of time, can be overwhelming, and most small business owners do not enjoy them at all. Hiring Pathfinder means getting more time to build your brand, further develop your products, and do what you’re really passionate about.

Let’s summarize what makes Pathfinder so valuable:

  • You save time - it builds advanced campaigns in just minutes, not months
  • You save money - no expertise is necessary, it’s way cheaper than hiring human experts and it means you can thrive on smaller teams
  • You have less stress - Pathfinder identifies opportunities, sends you weekly reports and optimizes all campaigns for you
  • You have happier customers - It sends the right message to the right people at the right time (no spam!)
  • You make more profit - Stores typically see 15-30% revenue uplift and 92% of Pathfinder customers see positive ROI in just 1 month. If you have a store that’s already bringing in sales, it basically pays for itself.

Try it now for free for 7 days. No risk, no commitment. If you don't like it, simply cancel the subscription by deleting the app. 👇

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Launch your first campaign in just a few clicks, and watch your profits grow - with Pathfinder, the smarter way to market your Shopify store.

Try it free for 7 days. No card required. Cancel any time.

Corin Camenisch

Marketing Manager at Pathfinder

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