The secret to using email marketing to supercharge your relationship with customers.
How do you get visitors to your Shopify store to convert? We’ll show you. These four e-commerce hacks can increase your conversion rate with help from Pathfinder.
Most e-commerce stores utilize a relatively simple and predictable customer journey to generate revenue. This customer journey has served hundreds of thousands of e-commerce stores very faithfully over the last decade or so. But it is also woefully inefficient, and, amidst a global recession, merchants need to be smarter.
It’s key when creating a campaign is to ensure consistency from the beginning. So before you send out your first email introducing your offer, you should already be thinking about what other emails will follow and when. Learn what to look out for.