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Tips & Tricks

How to Set Up a Back to School Email Promotion on Shopify— Even If Nobody’s Going Back to School

This back to school season, you can still attract sales with the right promotion. Learn how to send marketing emails that connect with students and parents.

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Tips & Tricks

Five newsletter strategies to excite your Shopify audience

The secret to using email marketing to supercharge your relationship with customers.

Tips & Tricks

4 tips for converting Shopify traffic into new customers

How do you get visitors to your Shopify store to convert? We’ll show you. These four e-commerce hacks can increase your conversion rate with help from Pathfinder.

Tips & Tricks

E-commerce stores: Here’s how to get through this recession 💪

Most e-commerce stores utilize a relatively simple and predictable customer journey to generate revenue. But amidst a global recession, merchants need to be smarter.

Tips & Tricks

E-Commerce Emergency Guide

It is a nerve-wracking time for small businesses. We want you to know: We are here to help. There are several things you can do to optimize your business even with minimum resources...

Tips & Tricks

The 3 building blocks of a world-class promotion

Promotions can lift up your sales but also destroy your profit margins. Make sure to get it right by implementing 3 simple things.

Tips & Tricks

ROI Blueprint - Your formula to 491% ROI

The average Pathfinder customer makes 491% ROI after just one month. Here's your formula that "reverse engineers" how they do it.