When should you send your first Black Friday email? What should you say? We cover it all to get your Shopify store ready for the biggest sales week of the year.
This back to school season, you can still attract sales with the right promotion. Learn how to send marketing emails that connect with students and parents.
The secret to using email marketing to supercharge your relationship with customers.
How do you get visitors to your Shopify store to convert? We’ll show you. These four e-commerce hacks can increase your conversion rate with help from Pathfinder.
Most e-commerce stores utilize a relatively simple and predictable customer journey to generate revenue. But amidst a global recession, merchants need to be smarter.