Pathfinder is now ready for hire... and it works for free! Read the announcement here.


Start for free, pay when you profit

Get started in minutes on our free plan. When you get results and want more skills, features and contacts, just pay out of the profits Pathfinder has already made you.

Estimate your total cost


Total $???
$ per month

No card required. Be up and running in 60 seconds.

Contacts included 4,000 10,000 10,000
Extra contacts $99 p/mo for 10,000 contacts $99 p/mo for 10,000 contacts
Emails per month 5 per contact 10 per contact 10 per contact
Extra emails 1c per 10 emails 1c per 10 emails 1c per 10 emails
Active skills 2 Unlimited Unlimited
Journeys & messaging Free Standard Pro
Campaign builder Max 4 active campaigns
Forms and pop-ups
Web notifications
Zapier power-up
Split testing
Other Free Standard Pro
Shopper tracking
Goal tracking
Revenue tracking
CSV import / export
Automatic UTM parameters
Remove Pathfinder branding
Advanced Free Standard Pro
Smart content Basic only Basic only Full
Conditional content
Form personalization
Web personalization
Smart links
Advanced shopper profiles
Advanced insights
Custom fields
Custom tag categories
Shopify tag sync
Magento attribute sync
GDPR compliancy tools:
Granular consent mode
Advanced preference center
Developer tools:
Dynamic HTML & scripts
Webhook, javascript & API access
URL parameter tag actions
Custom HTML email editor
Custom product interactions
User management / permissions
Choose your support package


All plans include silver support. It provides unlimited support via email.

$0 per
billed monthly
$0 per
billed annually
Plan includes: Live chat for 30 days (free plan) Unlimited live chat (paid plans) Support tickets Knowledge base


Includes some live training and system help on a monthly basis.

$99 per
billed monthly
$83 per
billed annually
Everything from Silver + Priority support Live one to one screen share training sessions (upto to 1 hour per month) Flight check of campaigns, conditions and triggers (upto 1 hour per month)


Bespoke support for custom projects. Contact us to discuss!

$499 + per
billed monthly
$416 + per
billed annually
Everything from Silver + Dedicated account manager 1:1 strategy sessions On-demand training and implementation support Custom professional services
YOUR NEW PLAN plan support package
$ / month
Billed annually at $ Save 20% with billed annually

Get started with a free account today.
No card required. Be up and running in minutes.

Frequently Asked Questions

Pathfinder currently supports stores running on Shopify and Magento. More platforms will be added soon, so if your store isn't currently supported but you want to stay updated, create an account anyway and choose your platform from the wait list during setup. In the meantime, if you cannot connect your store you can experiment with demo mode.
Nope. There are no catches and no strings attached. Signing up takes 30 seconds and all we need is an email address.
If you're trying out Pathfinder for the first time, we suggest starting out with our free plan. Larger stores with more contacts may eventually want to upgrade to the Standard plan. Experienced marketers who want more features and input should go for Pro.
You bet. Pathfinder comes with all of the marketing tools you need built-in. Switching is simple and we're willing to bet you'll want to swap over immediately after you start using Pathfinder.
It's very easy and we can even do it for you! But no need to think that far ahead yet. Why not start a free account first and see what you think. You can always hit us up later if you need help switching over.
Didn't answer your question? See more in the help center