Pathfinder | Pricing

Start for free, pay when you profit

Get started in minutes on our free plan. When you get results and want more skills, features and contacts, just pay out of the profits Pathfinder has already made you.

Free

For small stores wanting to try out Pathfinder for an unlimited period of time.

$ 0 per month

Billed annually
  • Unlimited contacts & emails
  • E-commerce marketing tools
  • One skill
Try for free
Automate

For growing stores ready to make Pathfinder a key part of their marketing team.

$ 38 per month

Billed annually
  • Unlimited skills
  • All the automation tools you need
  • Remove Pathfinder branding
Try for free
Pro

For ambitious businesses wanting the kind of marketing stack enterprises use.

$ 121 per month

Billed annually
  • Zapier integration
  • Enterprise-grade features
  • Developer tools
Try for free

Supercharge your marketing

Enter your email address below to create a free account. No card required. Be up and running in minutes.

Pathfinder
Skills Free Automate Pro
Maximum skills 1 Unlimited Unlimited
Advanced store profiling ✔ ✔ ✔
Interactive meetings ✔ ✔ ✔
Automatic campaign creation ✔ ✔ ✔
Automatic campaign suggestions Limited ✔ ✔
Automatic campaign split testing Limited ✔ ✔
Automatic weekly reporting ✔ ✔ ✔
Journeys & messaging Free Automate Pro
Email newsletters ✔ ✔ ✔
Advanced segmentation ✔ ✔ ✔
Automated campaigns Via skills only ✔ ✔
Split testing Via skills only ✔ ✔
Channels Free Automate Pro
Email ✔ ✔ ✔
Forms and pop-ups ✔ ✔ ✔
Web notifications ❌ ✔ ✔
Dynamic code ❌ ❌ ✔
Internal emails ❌ ❌ ✔
Zapier power-up ❌ ❌ ✔
SMS (via Zapier) ❌ ❌ ✔
Webhook support ❌ ❌ ✔
Analytics Free Automate Pro
Weekly reporting ✔ ✔ ✔
Goal tracking ✔ ✔ ✔
Revenue tracking ✔ ✔ ✔
Shopper tracking ✔ ✔ ✔
Email analytics ✔ ✔ ✔
Notification analytics ❌ ✔ ✔
Campaign suggestions Limited ✔ ✔
Shopper profiles Free Automate Pro
Shopper insights 46 insights 46 insights 62 insights
Product interests ✔ ✔ ✔
Cart contents ✔ ✔ ✔
Order history ✔ ✔ ✔
Custom tags ❌ ✔ ✔
Custom fields ❌ ✔ ✔
Custom product interactions ❌ ❌ ✔
Shopify tag sync ❌ ❌ ✔
Magento attribute sync ❌ ❌ ✔
Email content Free Automate Pro
Product recommendations ✔ ✔ ✔
Recent purchases ✔ ✔ ✔
Abandoned orders ✔ ✔ ✔
RSS feeds ✔ ✔ ✔
Conditional content ❌ ❌ ✔
Custom HTML editor ❌ ❌ ✔
Other Free Automate Pro
Expiring promo code creation ✔ ✔ ✔
CSV import / export ✔ ✔ ✔
Remove Pathfinder branding ❌ ✔ ✔
Automatic UTM parameters ❌ ✔ ✔
Smart links ❌ ❌ ✔
Smart parameters ❌ ❌ ✔
User management / permissions ❌ ❌ ✔
Granular consent mode (for GDPR) ❌ ❌ ✔
Customizable preference centre ❌ ❌ ✔

FAQs

What does it mean to put your marketing on autopilot? How can it help my store?

Marketing automation means providing your customers and potential customers with content based on their behavior and interactions with your store. It will strengthen your relationships with them as you’re providing personalized and relevant information, which leads to higher conversion rates, higher value per customer, and more sales in general.

Can I use Pathfinder for all of my mass emails?

Yes absolutely! You can use Pathfinder for your regular email newsletters as well as all the automated ones.

Will I lose control over my marketing if I sign up with Pathfinder?

Never. Even though Pathfinder is very smart and able to work autonomously, it will always check in with you through interactive meetings and let you make the decisions. You can decide for yourself how hands-on or hands-off you want to be and even make changes to the proposed campaigns and email flows. Another good thing is, Pathfinder will learn based on your feedback and integrate it into its future work.

Does Pathfinder allow me to customize in my own brand style?

Yes, we understand that your brand is one of the most important assets of your business. With Pathfinder you can easily create everything in the style of your store. Simply integrate your logo, your colors, your fonts, your images, etc.

I’m using different software at the moment, how hard is it to switch?

It's very easy and we can even do it for you! But no need to think that far ahead yet. Why not start a free account first and see what you think. You can always hit us up later if you need help switching over.

Which platforms does Pathfinder work with?

Pathfinder currently supports stores running on Shopify and Magento. More platforms will be added soon, so if your store isn't currently supported but you want to stay updated, create an account anyway and choose your platform from the waitlist during setup.

Do I need to enter my card details to create an account?

Nope. There are no catches and no strings attached. Signing up takes 30 seconds and all we need is an email address.

Not sure if it’s the right time to get started with software like this?

The great thing about Pathfinder is that it pays for itself. Start with a free plan and use parts of the profits it makes you to upgrade for more features and even more powerful marketing.

Which plan is the best for my business?

If you're trying out Pathfinder for the first time, we suggest starting out with our Free plan. Larger stores with more contacts may eventually want to upgrade to the Automate plan. Experienced marketers who want more features and input should go for Pro.

Can I change my plan?

You can upgrade or downgrade at any point. Downgrades take effect from beginning of the next billing cycle. Upgrades are immediate.

How do I cancel?

You can delete the app from your e-commerce platform or downgrade to the free plan.

How do the annual plans work?

Our annual plans are designed to save you money. You will get 2 months for free if you choose to pay annually compared to the monthly option.

Create a free account

Launch your first campaign in minutes not months, and watch your profits grow - with Pathfinder, the smarter way to market your Shopify store.

Try it for free. Plans start from $0 p/mo and include unlimited contacts and emails.